The
sign above is an example of a wayfinding sign. To the left is a a
design for a historical marker.
The interlocking “M” and “A” at the top of the sign symbolizes the
way in which Monroe Avenue links the diverse communities it travels
through.
The script-like “Monroe” is more than simply a pleasing design
element. The letter forms are traced from the signature of James
Monroe, the fifth President of the United States. His two terms in
office coincided with the building of the Erie Canal, 1817-1825.
The Canal was essential to Rochester’s growth. A 19th century Erie
Canal boat is depicted at the bottom of the signs.
The shape of the sign is an adaptation of the shape of a New York
State highway sign, which is in keeping with Monroe Avenue being
New York State Route 31.
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